An animated explainer video will cost from R5,000 to R200,000 out there in the market. That’s a wide range, so let’s narrow it down a bit and give an actual answer: marketers who are aiming to make a decent video without a big budget at their disposal are choosing to spend R30,000 to R50,000. Those looking to make higher end brand pieces are shopping in the R50,000-R200,000 range. That’s what we’re seeing in the market.
Now mind you…
We’re not making a value judgement on those numbers or proposing a specific budget… those are just the figures we observe.
So what are the factors influencing explainer video cost? In reality it mostly comes down to human time. A typical 60 sec video of good quality takes 150-200 hours of work to make. If that sounds like a lot then you’re right, it is! Below is a typical breakdown.